


As a woman of God, Ashley Rae leads a faith-driven life anchored in her relationship with the Lord. A devoted wife and grateful mother of four adopted children, she embraces her role as the heart of her home — homeschooling, nurturing, and guiding her family with purpose, intention, and steadfast love.
Beyond her home, Ashley Rae is an entrepreneur, philanthropist, and influential leader who believes that every woman carries a crown – not a temporary one crafted by human hands, but an eternal one earned and placed by God. A crown that reminds us that true royalty is lived out through service to others.
Through her own journey, she’s learned that influence becomes powerful only when it points back to God — and that a crown is never a symbol of status, but a holy calling. As the visionary behind The Serving Crowns, she empowers women and young ladies to embrace their God-given identity, recognize their influence, and use that influence to serve others with humility, compassion, and courage.
As founder and owner of It’s Her Brand Enterprises, she leads a multifaceted organization built on transformation and impact. For more than twenty-three years, she has equipped women, families, and organizations around the world as a personal and professional development coach, corporate consultant and recruiter, branding and marketing strategist, nonprofit founder, award-winning speaker, best-selling author, podcast host, and magazine publisher. She is also a cancer survivor, a pilot, and a global mentor and advocate for children and families navigating infertility, adoption, and foster care.
In all that she does, her work is driven by a deep desire to help others grow, thrive, and walk boldly in who God created them to be – shining their light for His glory. Through every chapter, she remains an unwavering believer in what God can do when we surrender our story to Him — fully, freely, and without fear.
Among many personal and professional achievements and recognitions, Ashley Rae achieved two lifelong dreams when she became a published author and also earned her private pilot license in 2023. She was also the 2021 American Mothers, Inc. North Dakota Mother of the Year, a 2020 Congressional Coalition on Adoption Institute’s Angels in Adoption Honoree, Mrs. International 2020, a 2015 Hometown Hero, a 2015 Young Professionals ‘4 Under 40’ Award Recipient, a 2015 Grand Woman of the Year Award Recipient, a 2014 Prairie Business Magazine’s 40 Under 40 Promising Young Professionals Award Recipient, founder of The Cope Well Foundation, and founder of the BE A FOSTER Movement; among other achievements and recognitions.
To connect with Ashley Rae, visit her social pages below.
“In all that we do, let us seek to serve God’s people, rather than to be served by them.” ~Ashley Rae
