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The Serving Crowns

The Serving Crowns

A global platform where women rise through Service, not through status.

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Be International Pageant Coaching

Be International Pageant Coaching is a signature brand of IHBE, dedicated to equipping pageant contestants of all ages and across a variety of systems with the confidence, skills, and strategy needed to show up fully prepared—on and off the stage. We don’t create cookie-cutter contestants, and we don’t coach women to fit a mold. Instead, we help each client uncover what makes her uniquely powerful—refining her message and her brand in a way that feels authentic, aligned, and true to who she is.

Rooted in purpose and anchored in faith, BIPC strengthens the mindset and leadership required to compete with purpose and influence others with integrity. Led by Ashley Rae, Mrs. International 2020, this branch of IHBE was built on more than a title—it was built on a firsthand experience and a global calling. Through coaching and mentorship that extends beyond borders, we work with young ladies and women around the world to develop purpose-driven platforms that resonate internationally and create ripple effects in their homes, communities, and nations. We coach far beyond the crown, so contestants don’t just pursue titles with confidence—they lead with impact with or without the crown and sash.

In addition to coaching services, BIPC also provides a full range of design services to help elevate your message and your brand.

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